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Customisable promotional products have long been used by companies of different sizes and engaged in a wide variety of businesses as corporate gifts. Created as a gift idea to distribute during the year-end holidays to thank employees and collaborators for their work or customers for their trust and loyalty to the company, or as a gadget to distribute during participation in trade fairs and events to visitors to one's own stand, or even as a gift to associate with the promotion of a new product or service or an ongoing discount, there are many occasions on which companies have already decided to make use of a customised gadget or their own entire kit. However, one is not always fully aware of their great potential as a marketing tool for increasing one's brand visibility and strengthening its image in the common imagination. In this article, we will briefly explain why and how a customised product with your company logo as part of a marketing strategy proves to be a trump card for your business, enlarging your market share and increasing your earnings beyond the cost of the investment.
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The power of a customised promotional product with company logo: a memorable brand showcase
Much more than a corporate gift in itself, a customised product has the power to strengthen a company's competitiveness because it is literally a showcase of the company that leaves a lasting impression of it in the public's mind. It in fact
- shows the public the company's identity (who it is, what it believes in, what it does in response to its values...)
- creates an impression in the public's mind that is destined to last a long time (the longer the promotional product's useful life and the greater its frequency of use or particular occasion of use)
- creates brand awareness in the public
- contributes to creating an emotional bond of the customer, employee/collaborator with the company that favours
- positive word-of-mouth: customer/employee/collaborator satisfaction will manifest itself in positive 'word-of-mouth' promotion
- a use and reuse of the product with pride: in addition to the functionality of the chosen customised product, it is the link with the company that makes customers/employees/collaborators proud to use and display it.
Why a customisable promotional product instead of classic advertising tools
Customisable promotional products are a walking showcase of the brand: they make it visible and advertise wherever the person to whom it is given takes it with them and uses it. Unlike classic advertising with flyers or business cards, customisable products:
- are seen as valuable gifts, appreciated by users and reused at every opportunity and every time they are used show the brand to whoever is around
- show the personality and uniqueness of the brand, through the clever choice of colours, design and even packaging of the promotional products according to your brand values and identity and the logo itself, and allow you to create a consistent and memorable brand experience for your customers
- can be used as a thank you for a purchase made, as an incentive for a purchase or registration to an informative and promotional newsletter and in any case as a customer retention tool.
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How to choose the most suitable customisable promotional product
There are countless types of promotional products that can be used, from classic customised caps, customised key rings, customised diaries and calendars, to customised water bottles, customised cooler bags, customised T-shirts, customised shoulder bags, customised waist bags and handbags, and customised technology products such as customised USBs, customised sports gadgets (wearable gadgets such as activity trackers and audio headphones, gym towels and headbands).
In order to be able to choose the most suitable - or the most suitable if you want to create a kit or a series of different promotional products to be distributed separately, but in any case all consistent with the company's image and promotional objective) you need to bear in mind
- the target audience: it must be a unique promotional item that speaks directly to your target audience, something that can be useful to them and can be appreciated (whether they are your customers or potential customers)
- the balanced value/cost ratio in relation to the possibilities and business strategy
- the relationship between the desired impact on the public and the frequency and occasion of use of the promotional product
- the occasion on which it is intended to be given as a gift.
How to design the customisable promotional product
For it to have the desired effectiveness, it is important to design the product, which must take into account that
- the logo adapts to the surface and is always clearly visible and distinguishable whatever its size, so the right colour combination is important
- the materials are of good quality and consistent with the corporate values
- the supplier is reliable.
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Why choose to source from Shop for Shop
There are numerous companies online and scattered around offering services for customising promotional products with your logo. Shop for Shop has been professionally operating in this business for many years and guarantees you
- the lowest prices on the market for quality products
- fast delivery times
- countless customisation options offered
- step-by-step customer support.
Please do not hesitate to contact us directly for further information and to discuss your specific needs. Check out our website at this link.
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