Custom Backpacks

Brand Visibility Benefits of Personalised Backpacks

Customised logoed backpacks are among the most popular promotional products because of their effectiveness as part of a marketing strategy that aims to increase brand visibility, reinforce a positive brand image and build customer loyalty. There are many advantages offered by these products to the company that wants them.

Backpacks are a trendy product that gives the brand visibility and reinforces its image

Always in fashion among people of all ages, genders, professions and hobbies, by their very nature backpacks are containers of items designed to move from one place to another to carry what may be needed during a day at work, a workout at the gym, a trip or a morning at school. More convenient than normal bags, travelling on the shoulders of their owners, customised logo backpacks put the logo prominently in view wherever the backpacks are carried.
They are therefore a very useful object with multiple uses. In daily use among both children and adults, among sportsmen and women who train outdoors and among those who frequent gyms, sports associations or are part of sports teams. Used by professionals and students who need to carry around books, PCs and tablets, they are the ideal substitute for work bags. Extremely useful for parents who have to carry their children's essentials, but also for those who have to go on a trip.
The fact that they are an item in constant current use makes them a perfect customised product for company promotion. In addition, customised logo backpacks have a large surface area for the logo and advertising message you want to associate with your brand to express your identity. With each use, they offer ample brand visibility, the more extensive the audience its owner will encounter when using it.
In addition, frequent use allows the logo to imprint itself and reinforce itself in the mind of the recipient and contributes to their loyalty to the company.

A product to give as a gift on any occasion

The versatility of customised backpacks concerns both the wide target audience to which they can be given as gifts and the different types of events at which they can be offered as gifts. They are a perfect gadget for fitness centres and gyms that want to give their customers a useful gadget that makes them feel part of their reality; they are ideal for associations and sports teams that want to create a sense of belonging and unity among the various members, to the organisers of sports events that want to give a reminder product to participants. They are excellent as corporate gifts to one's employees and collaborators, to suppliers or business partners to build their loyalty and make them feel important, or to one's customers to promote a particular product or celebrate a particular anniversary. They are ideal for associations that care for children and young people and want to give them a useful product. On each of these occasions the company gives away something that sponsors its activity and gives visibility to its brand.

Various customisation options for different targets and objectives

Customised backpacks are the perfect products also because they allow a high degree of customisation to such an extent that they are tailor-made products for the company - tailored both to the target audience and to the company's objectives - capable of conveying the self-image it wants to imprint on its audience.
Customisation is possible by choosing from the various models of backpacks available (pc backpacks, laptop backpacks, classic backpacks, children's backpacks...), various materials (tnt backpacks, polyester backpacks...), various types of fasteners, various strengths (padded backpacks, folding backpacks...), various sizes and various colours. In addition, it is possible to choose whether to insert just the logo, in large prominence thanks to the large printable surface area, or whether to insert a slogan or a particular advertising message as well, highlighting them thanks to the right colour combination.
Depending on the type of material and the target audience you want to give it to, you can choose between logo printing or logo embroidery.

Bags with logo for lasting publicity at low cost

The high frequency of use of the backpacks over time ensures that the company can make its brand visible for as long as the backpacks with logo last. Production costs are variable depending on the type of backpack chosen and the type of customisation required, but are nevertheless limited in relation to the economic return they offer the company and are lower per unit of product as the production volume increases.